2004 Book Publications

• The Law and Advertising
• Textbook of Histology
• Lumbera's Sa Sariling Bayan
• Liberation Theology in the Philippines: Faith in a Revolution
• Celebrating the Centennial of Independence...
• Quality of Family Planning Counseling: Lens from Stakeholders

The Law and Advertising by Sinforoso R. Pagunsan, a corporate lawyer who teaches commercial law at De La Salle University–Manila.

Pagunsan’s book is the first locally published and authored book on advertising and its legal dimensions since Renato S. Esguerra, another DLSU–Manila professor and author, edited the comprehensive Handbook of Laws Affecting Marketing and Advertising (Manila: Marketing Publications) in 1967.

Like its exhaustive predecessor, The Law and Advertising encompasses a gamut of legal matters that advertising practitioners and consumers need to know. Unlike the 1967 book, however, which assembles the most number of laws that relate to and touch on advertising and marketing in one volume, Pagunsan discusses only aspects of the law pertinent and consequential to advertising.

Pagunsan especially grounds the book’s thesis on the need to uphold local laws amidst the onslaught of globalization. This trend opens the Philippine media market almost indiscriminately—literally breaking cultural, political, and territorial boundaries—resulting in the influx of foreign content, influence, and ownership into the local advertising industry.

Thus, Pagunsan’s 2004 volume frames its discussions within the context of current events and actual cases, following the sequence below:

1. Constitutional Issues—Specifically the Tobacco Act of 2003 or RA No. 9211, detailing the ban on tobacco ads and placement of a caveat emptor occupying not less than 50% of the packaging; infringement of the individual’s right to privacy, and lawful election propaganda;

2. Sources of Obligations—Law, contracts, quasi-contracts, delicts, and quasi-delicts, specifically on the promotion of professions, libel, and indemnity of corporations to moral damages;

3. Intellectual Property Law

a. Copyright Law—at the international level—Agreement on Trade Related Aspects of Intellectual Property Rights (TRIPS Agreement), the Berne Convention for the Protection of Literary and Artistic Works, and the World Intellectual Property Organization Copyright Treaty; and at the local level—the Intellectual Property Code, which supersedes Intellectual Property Decree (P.D. No. 49); copyright ownership—employee or employer—particularly for (creative) oeuvres done as part of one’s daily duties and for commissioned works; and,

b. Trademark Law—validity of trademark registrations; and such qualifiers for an infringement-free trademark, namely the deduction of secondary meaning, likelihood of confusion, and dominant features tests;

4. The Consumer Act of the Philippines (April 13, 1992)—Particularly on the Regulation of Sales Acts and Practices, Labeling and Fair Packaging, and Advertising and Sales Promotion; and,

5. The Code of Ethics for Advertisers

The Law and Advertising then is not only a classroom textbook but also a reference book for media practitioners, marketing professionals, and all concerned consumers who are keen advocates of social responsibility and fair play in the competitive, sales-oriented world of advertising.

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Textbook of Histology, Third Edition, by Eduardo G. Gonzales, M.D., former executive vice president of De La Salle University–Health Sciences Campus and columnist of Manila Bulletin’s “Medical Notes” section.

Gonzales’ expanded edition is the most comprehensive and updated Filipino-authored textbook yet on the subject. According to the author himself, it is not merely a rehash of Histology, Second Edition (Manila: DLSU Press, 1996), which he coauthored with Jose N. Esteban, M.D., erstwhile dean of the University of the Philippines College of Medicine.

This 290-page edition primarily designed for students of histology and of the other medical and allied sciences features:

• 17 totally rewritten chapters that present the most current knowledge and accepted standards in medical histology in a highly organized and easy-to-understand manner;
  
  
• 284 figures—including 26 electron micrographs, 52 improved illustrations and diagrams, and 206 all new photomicrographs—from the slide collection issued exclusively to students of DLSU–HSC; and,
  
  
• Expanded bibliography of latest books and selected articles from reputable international journals, including online resources.

This data-loaded volume, which has all the “must-know” information in histology, will serve as useful textbook or handy reference material not only to students but also to people who are interested to know just how the body’s microscopic components—the cells and tissues—look like, function, relate to one another, form bigger organs and even bigger organ systems, and control our everyday functioning.

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Lumbera's Sa Sariling Bayan

The book compiles Lumbera’s four musicals—including the musical sheets of songs from the plays—which have been produced but are seeing print for the first time (except for Hibik at Himagsik nina Victoria Lactaw Atbp., which appeared in UP Press’s Tatlong Sarswela, which collects Centennial Literary Prize-winning works), namely: Nasa Puso ang Amerika (a takeoff from Carlos Bulosan’s America is in the Heart), Bayani, and Noli Me Tangere The Musical.

 

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Liberation Theology in the Philippines: Faith in a Revolution

Edition: Philippine edition of a Praeger Ltd. book
Author(s): Kathleen M. Nadeau
ISBN: 971-555-499-7
Year: 2004
Subject: Social Science, Religion (BR)
Book type: Trade
Dimension: 6” x 9”
No. of pages: xviii, 129
Paper stock: Book paper, soft bound

Description: This informative and insightful study demonstrates that the application of conventional development paradigms overlooks the suffering and displacement experienced by people in the periphery for whom social and economic structure and policies are supposed to help. It highlights the Basic Ecclesial Community (BEC) movement as an alternative strategy in building and sustaining a just and community-oriented society.

The Author(s): Kathleen M. Nadeau is an assistant professor and applied anthropology coordinator at California State University in San Bernardino. She earned her Ph.D. in anthropology at Arizona State University.

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Celebrating the Centennial of Independence: Postcolonial National Identity in the Philippines

Edition: Philippine edition of an Ashgate Publishing Ltd. book
Author(s): Greg Bankoff and Kathleen Weekley
ISBN: 971-555-500-4 (DS)
Year: 2004
Subject: Social Science, History
Book type: Trade
Dimension: 6” x 9”
No. of pages: xii, 208
Paper stock: Book paper, soft bound

Description: Presenting a fresh understanding of the construction of postcolonial national identity in the new context of globalization, this text looks at the dilemma of the requirement to compete in the global economy and the political demands of human rights and cultural differences. It shows how a modern state attempts to mold the identities of its citizens and how the myriad of identities in a multiethnic, multireligious, and multicultural society give rise to intense contradictions.

The Author(s): Greg Bankoff is a social and environmental historian of Southeast Asia. In particular, he writes on environmental-society interactions with respect to disasters, natural hazards, development, resources and, more recently, community-based disaster management. He has written extensively on the Philippines and more generally on Southeast Asia and is the author of Crime, Society and the State in the 19th Century Philippines (Ateneo de Manila University Press, 1996, 2000) and Cultures of Disaster: Society and Natural Hazard and Society in the Philippines (RoutledgeCurzon, 2003). His most recent work is Mapping Vulnerability: Disasters, Development and People (Earthscan, 2004), a volume he edited together with Georg Frerks and Dorothea Hilhorst. He is Associate Professor in the School of Asian Studies at the University of Auckland, New Zealand, and currently a Research Fellow (2003, 2004) at the Netherlands Institute for Advanced Study at Wassenaar.

Kathleen Weekley, PhD, is Senior Research Fellow at the Centre for Asia Pacific Social Transformation Studies at the University of Wollongong in Australia. Her other publications include The Communist Party of the Philippines, 1968-1993: A story of its theory and practice (University of the Philippines Press, 2002) and Globalization and Citizenship in the Asia-Pacific (Macmillan, 1999), which she edited with Alastair Davidson. She is currently researching on intra-Asian nonprofessional labor migration and the politics of the creation of a Filipino diaspora.

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Quality of Family Planning Counseling: Lens from Stakeholders

Author(s): Exaltacion E. Lamberte, Loyd Brendan P. Norella,
Jose Alberto S. Reyes, and Cristina A. Rodriquez
Co-publication: DLSU-Manila’s Social Development Research Center,
USAID-Philippines, and Johns Hopkins University
ISBN: 971-555-496-2
Year: 2004
Subject: Social Science, Health (HQ)
Book type: Trade
Dimension: 6” x 9”
No. of Pages: xxiv, 199
Paper stock: Book paper, soft bound

Description: The volume is the first definitive study on the state of family planning (FP) counseling in the Philippines. In this landmark volume, clients, nonclients, providers, and supervisors assess the FP counseling process and methods; personnel; client-provider interaction (CPI); management and support system; as well as the physical environment of selected public health centers and private clinics nationwide.

The Author(s): Dr. Exaltacion “Tata” Ellevera-Lamberte is Full Professor at the Behavioral Sciences Department of De La Salle University (DLSU) and concurrently the Director of the DLSU Social Development Research Center (SDRC). She is also a University Fellow of De La Salle University-Manila. She has held the Distinguished Professorial Chair in Applied Social Science since 1995, and has acted as consultant to various organizations, both local and international, such as the United States Agency for International Development (USAID-Manila Mission), World Health Organization-Western Pacific Region, National Statistics Office, Macro International, UNICEF-Manila, National Project on Street Children-Department of Social Welfare and Development, Department of Health, John Snow International Inc.-Research and Training. She is also a member of the Governing Council of the Philippine Council for Health Research and Development, Department of Science and Technology. Dr. Lamberte obtained her Ph.D. in Sociology at the University of the Philippines, and took her postdoctoral studies at the Kennedy School of Government, Harvard University, Cambridge, Massachusetts, U.S.A. on a grant provided by the Postdoctoral Fellowship Program of the Pacific Basin Research Center of Soka University of America. Among her areas of specialization are social policy analysis, health and development, health systems and quality assurance, poverty and social inequality, social research methods, and management of institutionally-based research programs in tertiary education.

Dr. Loyd Norella is an Assistant Professorial Lecturer at the Psychology Department of the DLSU Graduate School, and a Research Fellow of the SDRC. He obtained his Doctor of Medicine from the University of the Philippines–Manila and is currently pursuing his Ph.D. in Counseling Psychology at De La Salle University. Likewise, he is a Medical Specialist in Venerealogy and Reproductive Health at the Remedios AIDS Foundation, and Chief Consultant of Primefil Psychological Services. His research interests focus mostly on reproductive health, sexuality, and sexually transmitted diseases. He has presented papers in conferences here and abroad including the 4th Health in Difference Conference in Sydney, Australia and the 6th Asia Pacific Social Sciences and Medicine Conference in Kunming, China.

Dr. Jose Alberto “Jo-Al” Reyes is currently an Associate Professor at the Counseling and Educational Psychology Department of De La Salle University. He completed his Ph.D. in Counseling Psychology at Washington State University where he merited the Leroy Olsen Memorial Award for excellence in Counseling Psychology. Recently, he obtained a citation from the National Academy of Science and Technology (NAST) as an Outstanding Young Scientist in the Field of Psychology. He received his M.A. and B.A. degrees in Psychology from the University of the Philippines. His research interests include the cross-cultural study of personality, the appraisal of emotions, and counselor supervision. He has published research articles in the European Journal of Personality, Journal of Cross-Cultural Psychology, Journal of Personality, and Cognition and Emotion.

Ms. Cristina “Cristy” Rodriguez is an Assistant Professor at the Behavioral Sciences Department and Research Fellow at the SDRC of De La Salle University. She obtained her M.A. degree in Demography from Xavier University and her B.A. in Behavioral Sciences from De La Salle University. She also completed a special training on qualitative data analysis at the Royal Institute and the Universiteit van Amsterdam in 1997, and was a visiting researcher in reproductive health at the Liverpool School of Tropical Medicine in England in 1996. She has been involved in a number of research projects on health and family planning issues. As a resource person, she has delivered papers in local and international conferences including that on immunization in 1996 in the Netherlands.